During the course of the last five years or so, an inconspicuous basement space in Hornstull has become a place of pilgrimage for design-buffs. In a city where everything is clean, shiny, polished and – to be honest – a tad uniform, vintage design shop Dusty Deco opened its doors to people clamouring for something new, something different. Word got around that at this hidden gem you could get curated designer furniture and quirky, yet stylish, objects for your home.
Fast forward to early 2017 and the Dusty Deco success story has spread. While still serving the southern part of the city, Dusty Deco can now be found at a second location on Brahegatan in bourgeois Östermalm. In an area traditionally known for excellent traditional antique shops and upscale furniture brands, Dusty Deco and their exquisite eye for modern antiques have entered the neighbourhood. Even Östermalm now seems to be ready for some curated vintage decor in the form of Dusty’s speciality: trendy southern European furniture and decorative objects from the 1960’s and 1970’s.
Dusty Deco has moved into the former Garbo Interiör space, which will function as a regular interior design shop, but also double as a creative hub and workspace for related businesses such as fashion designers and a goldsmith. To take the traditional Dusty Deco credo one step further, and perhaps to let the locals ease into the concept, new interior design items such as bed linen from Magniberg and objects and furniture from Jonathan Adler will be added to the mix. As will some highbrow brands from the USA and Portugal.
And for people to truly be able to come to Dusty Deco and get inspired, founder Edin Memic Kjellvertz has partnered with renowned florist Christoffers Blommor, who will prime the senses of visitors with inspiring floral arrangements, sold right at the entrance.
Words: Micha van Dinther & Magnus Wittbjer