Get ready to queue, because H&M’s latest designer collaboration is about to hit the racks. This time around the much-loved Canadian-born, London-based designer Erdem brings his acclaimed fashion to the high street. The collection includes both womenswear and menswear and Erdem fans will no doubt recognise his signature detailed design aesthetic. Dark floral patterns run through both the men’s and women’s pieces that include some cool basics and playful accessories. The collection drops online and is out in selected shops now.
Words: Beatrice Trodden