Jenny Grettve is a lady of many talents; an architect, musician, and fashion designer who launched her first collection in the spring of 2010. Her designs, unsurprisingly, are inspired by music, art and architecture and she rarely follows the latest trends. Jenny Grettve clothes therefore have a timeless quality about them, where each piece can be worn season after season.

Jenny Grettve is also a designer who strives to bring her fashion to everyone.  Her last two collections have shown at Stockholm Fashion Week in the form of guerrilla fashion shows outside Berns. Her aim? To demonstrates that fashion week can be opened up to ordinary people and not be a solely exclusive event.

Her SS13 collection, inspired by the life of musician Clara Schumann, was presented on the streets of Stockholm recently. In sheer white dresses and contrasting neon-coloured suits the models walked from Regneringsgatan to Berzelli Park to the sounds of classical music. We can’t wait to see what she does next.