Traditionally socks probably aren’t something you think of as stylish, or even something that need to be stylish, what with them usually being buried between shoes and trousers and all. Boutique sock fashion brand Happy Socks don’t agree with this perception however, and have made it their mission to release stylish socks. Their new collection is called Hysteria, and is aimed at ‘style-conscious women’ who want to give new life to ‘forgotten accessories”. Stockholm-based, Venezuala-born designer Paula Masto is the creative force behind the collection, which is inspired by 1900s architecture and graphics, and focuses on bright colours and styles. It lands in stores in September.
Happy Socks, Drottninggatan 70. www.happysocks.com/se/hysteria