Paradiset is Sweden’s organic supermarket chain, a haven for hippies and health-nuts everywhere who want to make sure their food is doing the best it possibly could for them. But until now, if you couldn’t make it to one of their stores on Regeringsgatan, Brännkyrkagatan or in Sickla you were out of luck. But now they’re opening up their doors in the digital world with an online e-store. Initially just operating in Stockholm, the store will let shoppers buy online and have their food delivered to their door, using 100% climate-compensated, environmentally-friendly delivery transport, either on the day or the day after.

Their founder Johannes Cullberg says: “The food we eat is important for our health and how we feel. Paradiset’s mission is to make good and healthy food available for as many people as possible. It’s therefore unbelievably nice to launch our e-store where we can give even more Swedes the possibility to take control of the food they eat”.

They plan to roll out the e-service to other areas in Sweden over the course of the year. But for now health and beauty products will be available to order across the country.

Paradiset’s e-boutique launches on May 22. www.paradiset.com 

Photo: Johannes Cullberg of Paradiset