If you roam the streets of Stockholm, at any time of the day, you’ll find that it is filled with casino ads and different brand awareness strategies from several gambling giants on the Swedish online casino market. Sure, it can be a bit much but objectively it is no difference to all the make-up ads and other reoccurring ads from other markets.
Given a lot of people think badly about gambling ads since it’s heavily related to gambling addictions and problematic gambling patterns, it is at least a little reassuring that the brands marketing on the streets of Stockholm are guaranteed and approved of by the Swedish gambling authority; Spelinspektionen.
…but at least they are monitored!
After the gambling regulation of 2019 many professional gamblers and people from the iGaming business declared the Swedish iGaming market dead. The new inhibitions and regulations would make it too hard for the casinos remaining on the Swedish market to make any profits and therefore leave Sweden for other geos around the world. However, this wasn’t completely the case.
Great casino bonuses 2020 are regulated
Sure, there are far less casinos 2020 than there were before 2019, but there are still new casinos coming out on the Swedish market, as the ads along Sveavägen will tell you.
As all casinos are monitored by Spelinspektionen now, there’s also no risk for you to mistakenly choose a scamming casino that rips you off and cleanses your bank account for seconds.
So, by choosing to play with casino bonuses 2020 here you’ll know that you are playing at a safe and regulated casino.
No news about physical casinos
Regarding physical casinos there’s not very much to say about it in 2020. There’s hardly anything new, and there are no new actors on that part of the Swedish gambling market. Casino Cosmopol, with its renowned croupiers, is still the epicenter of Sweden’s physical casinos and is of course heavily regulated by the same laws as the online casinos. Cosmopol is driven by the state-controlled gambling company Svenska spel which many see as unfair competition. However, Svenska spel doesn’t stand a chance in the igaming branch unless we’re talking about sportsbetting and odds. The online casino sphere is continuing to bloom and it will certainly flourish in 2020.
