Michaela Hamilton is a 23-year old Stockholm native who keeps herself busy around the clock. In her own words, to keep busy is to forget the nine months of Swedish cold and darkness. In the daytime she blogs and works with social media strategy/management at a record company, and she’s just about to start working as junior PR consultant at Patriksson Communication. At night she hosts a club at F12 Terrassen on Wednesdays named FETCH with two great dudes. And she also DJs. What else? She’s an optimist but hates bell peppers
How do the fashion and music scenes relate, in your opinion?
Fashion and music have always gone hand in hand. I’d like to think of fashion they same way I think of music – it should be mixed and matched according to one’s mood. I might strut the streets looking like a less cooler version of Debbie Harry one day and wear a ballerina skirt with sky-high heels the next. You should always wear and listen to what appeals to you, not to the general public. Unless that’s what you like.
What do you give your audiences when you play?
I strive to make people feel happy when they go out. Clubs are a sacred place where one shouldn’t have to worry about work or problems. So expect contagious smiles, good music and a lot of hugging. Hugs are heavily underrated.
What’s the most interesting trend in the Stockholm nightlife scene at the moment?
Cans. Everything is nowadays served in cute little cans for some reason. Other than that – the techno scene seem to be growing larger and is becoming an accepted genre at clubs that normally would go for house. Very needed and liberating.
What is your favourite nightspot?
Naturally I have to say my own club because it’s everything I would want from a club. I think the way to host the best club is to listen to your guests’ preferences, embrace a mixed crowd and put a lot of effort into everything from booking great DJs to making sure everyone can feel safe and relaxed. That’s what we’re all about. When it’s not Wednesday I usually go to Berns 2.35:1 for the music and to Bernie’s Bar for the drinks and the great staff.
Any other bars or restaurants you want to give some credit?
Well, I frequent Lilla Baren at Riche more than I dare to admit, and the roof terrace at Berns (to which I haven’t received a members card for this summer so I guess I’ll just cry like they do in bad movies and point at the people up there…), as well as Urban Deli at Nytorget. I really like the food at Nybrogatan 38 and they have reasonable pricing too. Pharmarium in Gamla Stan have smashing cocktails and it kinda feels like you’re at Hogwarts. And I love Hogwarts.
What are your plans for the future?
Tough question. I want to keep working hard and to keep having a say in Stockholm’s club and fashion scene, more than I do now. I’d like to live abroad again, I really enjoyed living in Berlin for a year and I believe it gives you a healthy perspective of yourself and of Stockholm. When I retire
I want to bake juicy cinnamon buns for my shitload of grandchildren in a really cool country house as well as rock Fashion Week in stylish outfits that makes the youngsters envious.
What do you think about the future of Stockholm nightlife?
I like the pace it’s currently growing in. Fun concepts and new places are popping up constantly and people tend to test their wings in new places more now than when I started going out. Stockholm is a growing city and therefore it needs to broaden its range.
How can it get even better?
It would be really cool to see more open-air parties that aren’t necessarily attached to a certain club or bar. This is where Stockholm’s licensing authorities need to loosen up and finally put an end to the ridiculous ban on public dancing. I can’t for a second comprehend the point of that law or whatever they call it. Also – bouncers need to be more welcoming which I think they already are. Baby steps, I guess.
Do you feel like there are any interesting trends going on in Stockholm in general at the moment?
Stockholm is generally a very well-dressed city and the Nordic subtle way of dressing is broadly applauded. However, people seem to have become more liberated in how they dress. I see more colour and fun pieces out and about which makes me happy. Another more serious “trend” is that a lot of young people are raising their voices to put an end to racism. That makes me very proud to be a part of.
Tell us more about what to look forward to club wise the next few months?
We have a lot of exciting things to look forward to during the summer. We host our club together with a mixture of big fashion brands and super cool start-ups, so expect goodies and loads of cool bookings. Don’t miss our parties during Pride week and Fashion Week – they will be magical. I really look forward to the opening of Musikaliska because of the beautiful venue and the lovely people behind it.
Follow @FETCHxF12 on Instagram to see what they’re up to! You are more than welcome to join.
