Sock It To Them With Happy Socks And Pharrell Williams

Think about socks. Think long and hard about them. How many pairs of socks do you own with a connection to popular pop guy Pharrell Williams? None, I bet. Look down at your socks again. These socks have been produced entirely without any input from Pharrell, member of N*E*R*D, author of No.1 US hit ‘Happy’, Daft Punk collaborator. Pharrell has never even thought about your socks for a second. This is awful. How can you resolve this situation?

Luckily, there is a way out of this crisis, because as you may have inferred from that horribly overlong intro, Pharrell (kind of) has his own range of socks now! The Stockholm-based socks and underwear fashion label Happy Socks has launched a collaboration with Pharrell’s own Billionaire Boys Club label for SS17. The collection will feature six different sets of Athletic socks, underwear, and well as two three-sock pair gift boxes. All come stamped with Billionaire Boys Club’s unique space helmet, dollars and diamonds designs.

The range will be available from Happy Socks’ online store as well as in selected stores from Feb 15.

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